Vogue Ukraine

Ukraine has debuted their own Vogue, become the 21st international edition of the magazine.

“Ukrainian clients are very important for all of the major European brands,” Masha Tsukanova, the editor-in-chief told the New York Times in the bar of the Hôtel du Louvre on March 13. The Times reported that she was in Paris to introduce the magazine to designers, models and photographers, as an ambassador for the developing luxury market in Kiev.

Ukraine is expanding, with its own luxury-shopping street in Kiev. There are two and there are two Fashion Weeks held there. Many magazines have produced Ukrainian editions over the past years.

Tsukanova will join the ranks of the other Vogue editors, famous faces such as Anna Dello Russo (editor-at-large of Vogue Japan), Franca Sozzani (edior-in-chief of Vogue Italia), and of course, Anna Wintour (editor-in-chief of American Vogue).

Tsukanova told fashionista.com “ I hope that the experience which I gained from newspapers will help us not only promote the beauty but also the brains of Vogue Ukraine.”

“In a couple of years, Ukrainian fashion will have its own face,” Ms. Tsukanova told the New York Times “And Vogue Ukraine is going to help this industry develop.” The magazine will differentiate itself from others (especially Vogue Russia, which is also available in Kiev) by focusing on local designers and culture. It will focus on trends that occur in Ukraine and the styles of the typical Ukrainian women, which Tsukanova believes are very different from the styles worn by Russian women.

“We try to pick as many local heroes as possible,” she told the New York Times, adding that syndicated versions of international titles usually feature the same global designers and stories.

The magazine will focus on the issues that are important to their readers, as well as provide a unique fashion perspective, individualized for the Ukrainian women.

The first issue of Vogue Ukraine

Courtesy of The New York Times