Vogue’s latest bra shoot features five gorgeous plus-sized models. Shot by Cass Bird, the editorial titled“Give me a D! Give me an F!” Because Gorgeous Bras Come in All Shapes and Sizes” features well-known models Ashley Graham, Inga Eiriksdottir and Maquita Pring. Both high fashion and shopping mall brands are featured in the shoot, making the bras modeled accessible to all women. Most notably, high fashion brand L’Agent by Agent Provocateur is featured in the shoot. In the editorial, the models discuss how they have felt purchasing lingerie over the years, and how they feel about all different types of bras.
This come at a time when the fashion industry is facing changes in the definition of plus size models. With the array of criticism that the industry is receiving over-photoshopped image and the health of sample-sized models, this shoot is refreshing.
The best part of the whole shoot is that Vogue makes no reference to the women’s size, and instead focuses on the beauty of the clothes, just like they would if sample-sized women were used in the shoot. Vogue states, “when it comes to gorgeous undergarments, there is no such thing as cutting corners—and if the cup fits, why not make sure it’s pretty?” By treating these women like they would their normal models, Vogue is setting an important precedent. They are saying that all women are beautiful and deserve to be treated the same way. That is a concept that the rest of the fashion industry needs to grasp.
All images courtesy of Vogue